ENRICA IN TOKYO

I have just launched a new line in Japan, Enrica Rocca Foods and Wines, in collaboration with Casa Della Roccia in Tokyo.
No country on the planet has such a cult for quality as Japan, so starting a food business there was not an easy choice for me, but I am happy that I took on the challenge.
Following a special invitation from Keio Department Store in Shinjyuku, I spent six days promoting my line of foods, testing the market and studying the public’s response.

Results were beyond my expectations, and I am now developing more products as part of an expanded range of products. I hope they will get the same enthusiastic reception.